TAP 2013

Introduction

TAP is a commonly used acronym for "Total Audience Plan." TAP is usually a rotating schedule that places announcements in a pattern that utilize all station dayparts for maximum station audience exposure. Actual plans vary from station to station. A TAP schedule may be custom-designed for any repetitive pattern desired. For example, you may have a TAP schedule for 6a-12a; 6a-7p; 12a-12a, or even 10a-2p, etc.

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Plans

In order to create a Plan (TAP), you'll first need to create one or more Clocks.

In Settings, open Clocks.
Click the New button at the bottom left...
Name your Clock...
Select the appropriate Station...
Click the Add... button...
Select the name of the first daypart that will be in this plan and the time range of this daypart...
Click OK and continue to add any other dayparts that will be part of this plan...

Once you have created your Clock(s)...

In Settings, open Plans...
Click the New button at the bottom...
Enter the name of the TAP schedule you used when setting it up under Clocks...
Enter the appropriate Station...
Select your TAP schedule and attach it to each that is appropriate...

Once completed, these will now be available in your drop down box during Contract entry.

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FAQ

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Additional Information

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